"Use every port of call you've got and ask for help, because it's probably on your doorstep"

Lucy Woodhouse, Co-founder

Frozen yoghurt brand, Claudi & Fin got its big break after winning a ‘StartUp Britain’ competition in partnership with Pitch Up with Sainsbury's; securing them listing in 250 Sainsbury's stores nationwide. That has now been extended to 431 stores and 2015 sees them launch in Ocado, Waitrose and Budgens in the UK and Ireland.

Lucy Woodhouse, co-founder of frozen yoghurt business Claudi & Fin, shares her three bits of advice for a start-up.

Watch the full story in our Challenger Profile.